Email setup plan for Amertrans Logistics

Sending domain and mailboxes for the sales team now, plus three warmed-up cold email domains ready for when you want them. Updated after our call on September 4.

Prepared by Max Pidvalnyi, Bottle Rocket Growth · September 2026

Short version: your reps keep sending from HubSpot, but from amertrans-logistics.com (already bought) so amertranslogistics.com never carries any risk. Alongside it, three more domains get warmed up so cold email can start the day you give the green light. Everything is Microsoft, provisioned by your IT, and we never need access to your systems.

Cost: 3 more domains at GoDaddy, 16 Microsoft mailboxes through your IT at your usual rate, $49/mo for warm-up, and $500 one-time for us to run the setup and check every step.

What gets set up

Track A · live in ~3 weeks

Sales team sending via HubSpot

  • 1 domain: amertrans-logistics.com (yours, on GoDaddy)
  • 4 Microsoft mailboxes, one per rep, named after them
  • Connected to HubSpot so the send-from-HubSpot flow keeps working the same way
  • Replies land in HubSpot and in each rep's normal inbox
  • Warmed up first, so the emails land
Track B · ready in ~5 weeks

Cold email, warming in the background

  • 3 domains, 4 Microsoft mailboxes each (12 senders)
  • Capacity for ~90 cold emails a day once live
  • Warm-up runs on autopilot until you say go
  • Nothing for your team to manage day to day
  • More domains later take the same steps at the same cost

Why a separate domain for the reps

When an email gets marked as spam, the damage sticks to the domain it was sent from. Right now that is your main company domain, the one your invoices, quotes and customer emails go out on. Moving rep outreach to amertrans-logistics.com means the worst case is a $12 domain, not your main inbox landing in spam at a customer.

Your reps' day doesn't change. Same HubSpot button, same workflow, replies come back to them.

How it works with your security rules

We do not need logins to GoDaddy, Microsoft 365 or HubSpot. For every step you get exact written instructions, your IT applies them, and we verify the result from the outside: DNS checks, test sends, and the warm-up dashboard. Nothing moves to the next step until the previous one is confirmed working.

What it costs

ItemWhat it coversCost
Domains3 more domains on your GoDaddy account (we send the exact names). amertrans-logistics.com is already yours.GoDaddy price, ~$12 to $20 / yr each
Mailboxes16 Microsoft 365 mailboxes (4 per domain), created by your IT on your existing tenantYour Microsoft rate per user
Warm-upEmailPond, the warm-up platform that gets the mailboxes landing in the inbox. Starter plan covers all 16.$49 / mo
SetupDomain names, DNS and authentication records, mailbox naming, HubSpot connection, warm-up configuration, and a check of everything at the end$500 one-time
To us$500 once, then $49 / mo
Domains and Microsoft licenses are billed to your own accounts, so you own everything.

What we need from you

  1. The names and current email addresses of the 4 reps, so the new mailboxes can be named after them.
  2. Your IT contact for a 30-minute working session: they create the mailboxes and paste the DNS records while we check them live.
  3. Whoever holds the GoDaddy account, to buy the 3 domains we name.
  4. Someone to create the EmailPond account with a company card (we configure it, you own it).
  5. Each rep for two minutes to connect their new mailbox to HubSpot.

How the setup runs

You own every account and approve every purchase. We tell you exactly what to buy and click, your IT applies it, and we check each step before moving to the next.

StepYouUs
DomainsBuy the 3 we name, on GoDaddyPick names that pass spam filters, send the exact list
MailboxesIT adds the 4 domains to Microsoft 365 and creates 16 mailboxesNaming list, step-by-step instructions
DNS and authenticationIT pastes the records we send into GoDaddyWrite every record, verify each domain from outside
Warm-upCreate the EmailPond account, connect the mailboxes with us on the sessionConfigure it, monitor it, tell you when each domain is ready
HubSpotEach rep connects their new mailboxWalk them through it, run test sends, confirm replies land
Final checkNothingVerify every domain and mailbox, hand you a written summary of what was set up

Every step comes with a written checklist, and nothing moves to the next step until the previous one is confirmed working.

Timeline

Day 1Domains bought, working session with IT: mailboxes created, DNS records in, EmailPond account created
Day 2DNS verified, warm-up switched on, rep mailboxes connected to HubSpot, test sends checked
Week 3Reps start sending from the new domain
Week 5Cold email domains fully warm and on standby (Microsoft mailboxes need a longer warm-up than Google)

When you're ready for cold email

The 12 warm senders move onto the sending platform in a day, with no new warm-up wait. That platform includes warm-up, so the EmailPond subscription drops away rather than stacking on top. Adding more domains and senders later takes the same steps at the same cost.

Max Pidvalnyi
Email infrastructure and outbound, Bottle Rocket Growth