Email setup plan for Amertrans Logistics
Sending domain and mailboxes for the sales team now, plus three warmed-up cold email domains ready for when you want them. Updated after our call on September 10.
Short version: your reps keep sending from HubSpot, but from amertrans-logistics.com so amertranslogistics.com never carries any risk. Alongside it, three more domains get warmed up so cold email can start the day you give the green light. All mailboxes live on separate Google Workspace organisations, one per domain, fully outside your Microsoft 365. We set up and run all of it, you only paste nameservers.
Cost: 16 Google mailboxes at $3.50 each ($56/mo) and $49/mo for warm-up, both on accounts in your name. The only thing paid to us is $500 one-time to run the setup and check every step.
What gets set up
Sales team sending via HubSpot
- 1 domain: amertrans-logistics.com (yours, on GoDaddy)
- 4 Google mailboxes, one per rep, named after them
- Each rep adds it to their existing HubSpot login, zero new seats
- Replies land in HubSpot and in each rep's normal inbox
- Warmed up first, so the emails land
Cold email, warming in the background
- 3 domains, 4 Google mailboxes each (12 senders)
- Capacity for ~90 cold emails a day once live
- Warm-up runs on autopilot until you say go
- Nothing for your team to manage day to day
- More domains later take the same steps at the same cost
Why a separate domain for the reps
When an email gets marked as spam, the damage sticks to the domain it was sent from. Right now that is your main company domain, the one your invoices, quotes and customer emails go out on. Moving rep outreach to amertrans-logistics.com means the worst case is a $12 domain, not your main inbox landing in spam at a customer.
Your reps' day doesn't change. Same HubSpot button, same workflow, replies come back to them.
Why the mailboxes sit outside your Microsoft 365
Outreach mailboxes carry sending risk. Keeping them on a separate Google Workspace organisation per domain means nothing that happens to them can touch the reputation or IP addresses of your Microsoft 365, so your day-to-day mail across the group is never affected. These mailboxes carry no customer data and no CUI, so they sit outside the customer agreements and CMMC scope. We never need logins to GoDaddy, Microsoft 365 or HubSpot.
What it costs
| Item | What it covers | Cost |
|---|---|---|
| Domains | 4 domains on your GoDaddy, already bought | done |
| Mailboxes | 16 Google Workspace mailboxes (4 per domain) through ScaledMail, the mailbox provider we use for all clients. Account in your name, your card. | $56 / mo |
| Warm-up | EmailPond, the warm-up platform that gets the mailboxes landing in the inbox. Starter plan covers all 16. Your account, your card. | $49 / mo |
| Setup | Mailbox naming, DNS and authentication records, mailbox creation, HubSpot connection, warm-up configuration, and a check of everything at the end | $500 one-time |
| Paid to us | $500 one-time, nothing recurring | |
| Domains, mailboxes and the warm-up account are all in your name and billed to you, $105/mo in total. You own all of it. The only thing paid to us is the $500 setup, invoiced through Bottle Rocket Growth. | ||
How the setup runs
Four steps. You own every account and approve every purchase. We do the technical work and check each step before moving to the next.
| Step | You | Us |
|---|---|---|
| 1. Domains | Done, all 4 are on your GoDaddy | Named them, checked availability |
| 2. Nameservers and mailboxes | Create the mailbox account in your name, then paste the nameservers we send into each domain on GoDaddy, five minutes total | Create the 16 mailboxes named after the reps, set up every DNS and authentication record, verify each domain from outside |
| 3. Warm-up | Create the EmailPond account in your name | Configure it, connect all 16 mailboxes, start the warm-up, monitor it and tell you when each domain is ready |
| 4. HubSpot and final checks | Each rep connects their new mailbox to HubSpot, two minutes each on a screenshare with us | Walk them through it, run test sends, confirm replies land, verify every domain and mailbox, hand you a written summary |
Every step comes with a written checklist, and nothing moves to the next step until the previous one is confirmed working.
Timeline
| Day 1 | Accounts created, nameservers pasted, mailboxes provisioned, DNS verified, warm-up switched on |
| Day 2 | Reps connect their new mailbox to HubSpot, test sends checked |
| Week 3 | Reps start sending from the new domain |
| Week 4 | Cold email domains fully warm and on standby, final checks, written summary |
When you're ready for cold email
The 12 warm senders move onto the sending platform in a day, with no new warm-up wait. That platform includes warm-up, so the EmailPond subscription drops away rather than stacking on top. Outreach activity can be logged into HubSpot for attribution at that point. Adding more domains and senders later takes the same steps at the same cost.
Email infrastructure and outbound, Bottle Rocket Growth